7 out of 10 customers, who come to your checkout page simply bounce - according to the newest research.
We’re talking about almost 70% of interest-defined customers, who pressed ‘buy now’ and then left the checkout page.
Those are the potential customers that you spent money, time, and energy on bringing to your website.
While working with big brands such as GymShark, Daniel Wellington, and Krisp, we noticed this market gap.
Yes, you guessed right ━ our data was pointing to the obvious ━ standard checkout solutions aren't performing.
Whether we’re talking about non-intuitive user experience, security, non-inline approach, risky financial infrastructure, endless fields to fill and steps to go through ━ it is safe to say that checkouts aren’t optimized for conversions and revenue growth.
And that's the problem that customers are aware of. In the market that's exponentially growing.
So, we found a problem. How can we get those conversions in-line?
But before that..
You probably heard about Intercom ━ a conversational relationship platform?
Intercom isn’t just a live chat ━ besides it’s the tool that provides you a comprehensive customer relationship management and communication.
Similar to Intercom, many of the fastest-growing startups, instead of simple solutions ━ offer omni-approach, where, next to the solution - you also get the possibility of easier and better business management with the help of a precise data and automation. Iteratively, such tools are becoming fully integrated into your systems, because they bring you higher revenues while saving your time.
Instead of creating just another app in the ocean of 'just another' apps for Ecommerce ━ using Intercom's omni-logic, we decided to create the ultimate CRO platform for Ecommerce.
That increases both conversion rate and AOV using automation features and personalization.
And gives the 360° business overview based on real-time data we track.
And as all good stories need a great villain ━ we centralized the whole platform around the serious problem of cart abandonment.
How to solve conversion killer stats?
Our battle-tested, high-performing strategies are translated into code so you can focus on the thing that truly matters - strategy.
━ The average purchase takes from 65 to 112 seconds
In the time when the human attention span takes less than 8 seconds, companies are relying on the solutions that enable customers to finalize the purchase in abnormal 65 seconds, on average.
The reason for slowness is the fact that standard checkout solutions in most cases offer a 4-step checkout option with almost 40 fields to fill with your information.
Let’s get serious - why would a simple purchase information opt-in page take more than a minute of customers’ life?
We worked day and night making the most intuitive checkout solution that enables customers to finalize the purchase in record 18 seconds.
How we achieved this, you may ask?
Firstly, by reducing the number of fields and enabling users to auto-fill them.
Everything contained under one intuitive one-page checkout, containing automatic discounts, one-click upsells, personalized shipping and taxes.
━ The average store conversion rate is 1.3%
13 of every 1000 customers that come to your website actually buy something, while order value stays on the bare minimum.
The other 987 potential customers leave due to user experience not being adjusted for conversions.
Instead of pouring money to get more traffic to your website, why don’t you simply:
1. Convert more of your website visitors
2. Increase average order value
3. Make your customers buy more in one purchase
4. Engage with your non-converting customers on multiple channels
We tested our checkout process with 1200 eCommerce store owners before publishing Inline.
They got a revenue increase of 21% on average - using our advanced on-page features such as One-click Upsells, Auto-filling fields, Timers, Dynamic Discounts.
━ Upsell conversion rate is currently at 3.3%
Only 33 out of 1000 customers add more products to their cart, due to inefficient Upsell & Cross-sell offers. Using Inline, our users saw Upsell CR increase to 7.2%, on average.
Imagine this - for every website visitor that adds a product to the cart, you’re increasing upsell completion chance by 218%, which means - you’re directly increasing the average order value of your customer.
By doing this - you have the ability to increase revenue by monetizing more on your current visitors and manipulate advertising budgets better.
━ Not offering multiple payment methods
Most of the standard checkout solutions offer only one payment option. By not offering multiple options your customers can choose from, and you’re potentially losing up to 33% on your Average order value.
Some customers prefer standard options such as credit or debit card payments, others - alternative payment methods and eWallets, while someone’s weapon of choice is COD - Cash on delivery.
Say no more. We enable all these options, simply by integrating with all major payment solutions such as Stripe, Paypal, Razorpay, 2Checkout, Braintree, Bluesnap, Bridge, and others.
━ Checkout redirection
By redirecting the checkout to other domain, you're creating a friction. It lowers the trust and you can't track their behavior in order to optimize conversions.
Additionally, newest Facebook Pixel update makes it impossible to track checkout events without domain verification. Basically, if you are using a checkout redirection, you couldn't verify it as it would be hosted on your own domain (mainly for Facebook Aggregated Web Events). Due to those limitations, potentially, users couldn't push purchases and initiated checkout events to iOS 14 users.
So, we came up with a CNAME Whitelabeling.
The main advantage of it is a Domain connection ━ where basically, with a CNAME pointing, you can "mask" the redirection and make it on your own domain, instead of using redirection.
Example: instead of payments.inlinecheckout.com, it will show checkout.yourdomain.com. This way you keep the URL structure 100% yours.
And yes ━ you're fully eligible to verify your domain on Facebook and track iOS 14 users even through a 3rd party tool.
━ Cart recovery not existing
Using communication channels like email and SMS, you can motivate people that abandoned checkout - to actually finalize the purchase.
Stats say that around 50% of potential customers who engaged with cart recovery mails ━ make the purchase.
While it sounds super obvious, majority of store owners doesn't use this technique due to it's complicated setup.
By integrating with major communication services, such as Sendgrid, Klaviyo and SMSBump ━ we are automating this process!
You can create recovery emails and SMS in only a few clicks and stay in touch with your customers.
━ No personalization
One of the biggest opportunities in creating loyal connection with potential customers lies in personalization. Are you offering same thing to everyone?
Make personalized discount codes that are fully automatic without the need for coupon codes, and that way ━ shorten the funnel.
Also, not having your checkout translated and country-specific shipping and tax options might be a deal-breaker in some ethnocentric countries.
There are huge problems with the checkout process on many eCommerce stores that causes massive cart abandonments.
And yes, there are some solutions, but not all focus entirely on solving this problem, and we're all aware of that.
That's why we created a checkout solution that helps those users decreasing their cart abandonment rate and drastically increasing conversions!
And not only that, what we want to provide to our users in the first place next to the excellent service and tools is knowledge.
Through educational blog posts, videos, marketing strategies, and best practices, we're striving to educate our users to understand all the processes and level up their business.
Join our path and follow the materials we're creating for you!